Fanatics Takes Full Control of MLB, NFL, NBA Card Licensing

Fanatics has assumed exclusive trading card rights for baseball, football, and basketball in 2026, retiring legacy product lines like Panini Prizm and Donruss. The company is rolling out entirely new branded products with fresh designs and inserts across all three major sports. This consolidation marks the most significant industry shift in decades, with collectors anticipating major changes to product availability and collecting strategies. **Impact:** This transition will reshape card values and demand patterns as collectors seek new Fanatics releases while legacy product lines potentially appreciate due to retirement.[2] *Source: Major Sports Cards*