Fanatics Takes Exclusive Control of Major League Licenses

2026 marks Fanatics' complete takeover of exclusive licensing rights for MLB, NFL, and NBA trading cards, ending the era of legacy product lines like Panini Prizm and Donruss[2]. The company is rolling out entirely new branded products with fresh designs, inserts, and product lines across all three major sports[2]. This consolidation fundamentally reshapes the competitive landscape after Fanatics' acquisition of Topps in 2022[4]. **Impact:** The transition creates both immediate market disruption through product scarcity and long-term opportunity as collectors seek out the final releases of legacy brands while new Fanatics products establish their own collector value[2]. *Source: majorsportscards.com*